Advice time again. I think I know what I need to do, but I’m just looking for some confirmation.
Examiner just hasn’t really done much of anything. I’m averaging around 40 hits per day, less on days that I don’t post. While this isn’t necessarily bad, it isn’t great and the numbers have basically stayed the same since I started this whole gig. Compensation is dismal, because the hits aren’t there. If I had a lot more hits, I’d make more money. I’m not convinced that those 40 hits a day don’t all belong to my friends and family either.
I have gotten a few readers to Cook Local from Examiner, and I’ve gotten a few contacts that I didn’t have before, like the Artisan Bread in 5 Minutes a Day authors, who have added me to their blogroll and have been a great source of information on baking as well as a lot of fun to interview.
John went to a blogging conference last weekend and came away with a number of ideas for Cook Local. I’ve been getting more commenters and have been putting more effort into the posts. I’ve had ideas like branching out into other cities, doing how-to posts and videos, and giving some history into some of the food we use. I’ve got so many ideas my head is spinning. I’ve even started talking with a local farmer to see if there’s a way we can help each other out.
So basically, what I’m asking is this:
Should I phase out Examiner?
As a background, I write 3 posts a week for them these days. Each post takes me about an hour to deal with. I usually take content from an old Cook Local post and use that, but I still have to reformat it, crop the pictures, upload everything, and massage the wording a bit.
My only concerns with doing so are:
1. If they replace me with someone else, will that hurt Cook Local because of competition?
2. What if they do actually come through on their promises of promotion one of these days and columns do start getting hits? Is this even something I should worry about since they’ve basically not kept their promises thus far?